Cool Color theory

Colors can be classified as warm or cool. Warm colors such as red, orange, or yellow, tend to be exciting, emphatic, and affirmative. In addition to these psychological effects, optically they seem to advance and expand.

Cool colors- blue, green, or violet- are psychologically calming, soothing, or depressive, and unephatic; optically, they appear to recede and contract. These characteristics are relative, however, since intensity and value also affect the spatial action of warm and cool colours. Intensely coloured shapes appear larger than duller ones of the same size. Light-valued shapes seem to advance and expand while dark-valued ones seem to recede and contract.

Cool colors tend to have a calming effect. At one end of the spectrum they are cold, impersonal, antispectic colors. At the other end the cool colors are comforting and nurturing. Blue, green, and the neutrals white, gray, and silver are examples of cool colors.

In nature blue is water and green is plant life - a natural, life-sustaining duo. Combine blues and greens for natural, watery color palettes. Heat up a too cool color palette with a dash of warm colors such as red or orange. If you want warmth with just a blue palette, choose deeper blues with a touch of red but not quite purple or almost black deep navy blues.

Cool colors appear smaller than warm colors and they visually recede on the page so red can visually overpower and stand out over blue even if used in equal amounts.

The profiles for each of these cool colors include descriptions of their nature, cultural color meanings, how to use each color in design work, and which colors work best together.

Cool color family:

* Blue
* Green
* Turquoise
* Gray
* Silver
* White